Last updated: 2025.08.08
United Alliance LLC (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you use the U-Point Loyalty Program mobile application (“App”), website (www.upoint.mn), and U-Point card services.
By using our services, you agree to the terms of this Privacy Policy.
1. Information We Collect
We may collect the following types of personal and usage information:
- Identity Information: Full name, surname, and national registration number (used to verify account ownership)
- Contact Information: Phone number (used for account login, customer service, and receiving your PIN code)
- Account & Transaction Data: U-Point balance, history of earned/redeemed points, merchant interactions
- Device & Technical Data: Device model, operating system, app usage statistics
- Location Data:
- Foreground Location – collected when the app is in use to detect nearby merchants and provide relevant offers
- Background Location – collected when the app is closed or running in the background, only if you grant permission, to enable location-based rewards, merchant detection, and security alerts
2. How We Use Your Information
We use your information to:
- Operate and manage the U-Point loyalty program
- Allow you to earn and redeem points with participating merchants
- Provide personalized offers, promotions, and coupons
- Detect nearby participating merchants
- Send account-related notifications and updates
- Improve services and develop new features